I seen this on a profile on Louisvillemojo.com:

Cigarette packets in the UK feature huge health warnings that take up about two-thirds of the front of the packet. These bear messages such as "Smoking Kills" and "Smoking seriously harms you and others around you." A colleague of mine was queuing in a store behind a woman who was buying a packet of cigarettes. On seeing the packet that the storekeeper was handing her, she said, "Oh no, don't give me the "Smoking Kills" packet. Give me the "Smoking harms your fertility," 'cos I've already got two kids."